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United Kingdom

Active England

"Well organised, professional, flexible, knowledgeable and passionate about England. The perfect combination for tour operators looking for a provider of active experiences off-the-beaten-track. 


Active England's multi-activity trips take a great deal of organisation and planning and can be adapted to suit the needs of different tour operators. Lightening quick!"

Mark Wright, The Adventure Connection

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Based in Oxford, Active England Tours is one of Britain’s leading active travel brands. They operate principally in the South and West of England, with the Cotswolds being one of their most popular areas. Plus a series of tours in the North.

Activity for all

Active England operates trips aimed at both active and less active clients. Multi-activity tours include a combination of cycling, walking, kayaking, SUP, coasteering, swimming and canoeing. All offered as guided/self-guided or private trips. Self-guided cycling and walking tours are key aspects of their programme



Since 2010

Established in 2010, Active England has outstanding relationships with operators in North America and runs tours for some of the world’s most respected operators. The UK market is a core part of their next stage of development. Tours are 100% ready for you to offer in 2020 & 2021.


Unparalleled knowledge

The company has unparalleled knowledge of how to operate active tours in all regions. Multi-activity tours with a combination of activities are aimed at the 30-55 market with the disposable income and propensity to travel post lockdown.


Will Cairns

MD Will Cairns is passionate about England and is said to know ‘all routes from Oxford to Penzance – every pothole and every pub!’ With an experienced support team and pool of experienced guides, Active England provides quality service and experience to the active travel industry.


To find out more

For more information please contact The Adventure Connection.

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