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Fam Trip to Armenia - March 2020

With extensions to Georgia and Nagorno Karabakh

Tuesday 10 March -
Sunday 15 March 2020

6 days with several extension options  

Cost of trip: Free of charge for genuine product decision-makers but please allow £315 to cover international flights



  • Explore the vibrant capital city of Yerevan

  • See Mount Ararat - fabled resting place of Noah’s Ark

  • Have a taste Armenia’s traditions - make tolma and lavash and drink fine Armenian brandy

  • Discover ancient monasteries from the very beginnings of Christianity 

  • Visit Etchmiadzin, the religious center for all the Armenians in the world

  • Explore the spectacular Khor Virap monastery

  • Visit Areni Cave to see the world’s oldest winery (6100 years old)

  • Explore stunning mountains, remote villages and lakes of the Caucasus 


Main itinerary

Day 1 Tuesday 10 March. Arrive Yerevan

Arrive at Zvartnots International Airport in Yerevan. Transfer to hotel. It is likely that your flight will arrive in the early hours of the following morning (Wed 11 March) but your hotel is booked for the night of Tue 10 March. Overnight in Ani Grand hotel, Yerevan.

Day 3. Thursday 12 March. Visit Khor Virap, Arpa Protected Landscape, Noravank Monastery, Areni Cave and Vernissage Market

We’ll start the day with a visit to the stunning site of Khor Virap, the closest point in Armenia to Mount Ararat and one of the country’s most iconic landmarks. Now a monastery, Khor Virap was built as a prison and once served to imprison one of the most famous figures in Armenian history - Gregory the Illuminator, who tried to spread the word about Christianity in pagan Armenia. After 14 years of imprisonment, he was freed and Armenia then become the first country in the world to adopt Christianity as a state religion. You’ll continue to the village of Amaghu, from where we will take 4x4 cars and drive in the Arpa Protected Landscape seeing the stunning nature and wildlife of the Vayots Dzor region. Reaching the first viewpoint we will admire not only breathtaking views of nature, but also see the unique species of bezoar goats (registered in the Red Book). As Arpa is renowned for its untouched natural beauty, it is considered to be one of the most important walking areas of Armenia. Next we’ll visit Noravank Monastery – a complex with a two-floor church, which stands between red cliffs.The complex dates back to the 13th and 14th centuries. We’ll enjoy lunch in Noravank and begin to appreciate the amazing variety of types of food and the seemingly amplified tastes of organically grown Armenian produce - a feast for the senses. In the afternoon you’ll visit Areni Cave to see the oldest winery (6100 years old) and the oldest leather shoe in the world. This puts us in mind of the beginnings of agriculture and the spread of early man through this region. We’ll drive back to Yerevan and visit Vernissage Market, an open-air market (mainly operating at weekends) offering traditional Armenian handicrafts, jewellery, souvenirs and many other wares. Dinner in a local restaurant accompanied by folk music. Overnight: Ani Grand Hotel, Yerevan Included meals: Breakfast, Lunch Dinner

Day 4. Friday 13 March. Geghard monastery, Garni Temple, the Symphony of Stones, Lake Sevan and Dilijan

After breakfast, we’ll visit one of the most spiritual of places in all of Armenia – Geghard Monastery, listed as a UNESCO World Heritage Site. It is also known as Ayrivank, which means ‘church carved from the rock’ (similar in many ways to the famous rock-cut churches of Lalibela in Ethiopia). There is a legend about a healing source inside the church here, according to which the water can cure any sickness when you drink a sip. Geghard Monastery is the best place to hear spiritual songs, because of its excellent acoustics. Hopefully, we’ll hear some wonderful chorus singing during our visit. Next we’ll head to Garni Temple, the only remaining Hellenistic temple in the Caucasus region. It has Parthenon-type structure with 24 pillars signifying the 24 hours of the day. After visiting the temple, we’ll drive to the stunning ‘Symphony of Stones’ by 4WD vehicle to enjoy views of this natural formation - also the setting for walks in the area. During our lunch in Garni we’ll see another master-class of making lavash, a unique and delicious type of Armenian bread which is still made traditionally (also recognised by UNESCO). After lunch we’ll drive north through the mountains to Dilijan, making a short stop at Lake Sevan, the blue pearl of Armenia. We’ll visit a local house for a coffee break and the chance of tasting gata - one of the famous sweets of Armenia - and to witness its preparation process. We’ll also have time for local hotel inspections in Dilijan. Evening meal and presentation This evening, we’ll have a short presentation by the directors of Caucasus Holidays, Arsen and Ruben, to provide a better insight into the company and the various niche products offered. Overnight: Hotel BW Paradise in Dilijan Included meals: Breakfast, lunch, dinner

Day 5. Saturday 14 March. Dilijan, Goshavank, Gosh Lake, Sanahin & Haghpat

Leaving Dilijan, we start our day with a visit to Goshavank monastery, situated on a verdant hillside in the village of Gosh. It was founded in the 12th century and was used as an educational center. Here, under the wall of the church, is a unique khachkar (the famous stone crosses of Armenia) which was created long ago using only simple instruments. Next we’ll use 4WD vehicles to reach the impressive Gosh Lake for a taste of one of the walking trails of the wooded Tavush region. Then, depending on weather conditions, a short but impressive walk will take us through breathtaking landscapes back to Saint Gevorg Church (part of the Goshavank complex). Then we drive to Haghpat in the Lori region for lunch and in the afternoon visit Haghpat and Sanahin monasteries, two of the most emblematic monasteries of Armenia, dating back to the 10th century and listed as UNESCO World Heritage sites. --------------------------------------------------------------------------------------------- Important note: At this point in the Fam Trip, those who are not taking any of the extensions will return to Yerevan for the night.

If taking extensions, please see further below. --------------------------------------------------------------------------------------------- Overnight: Ani Grand Hotel, Yerevan Included meals: Breakfast, lunch and dinner

Optional extensions:

  1. Georgia
  2. Nagorno Karabakh
  3. Hiking Extension
Details available below

Day 2. Wednesday 11 March. Explore Yerevan & Etchmiadzin

A full day to explore this vibrant old city which has a fascinating mix of chic modern and traditional styles. On your city tour you’ll see the Republic Square, the Opera and Ballet Theatre reflecting both the early Russian and Soviet eras of occupation of Armenia. Yerevan experiences an extraordinarily high number of days of sunshine so you should catch a glimpse of Mount Ararat towering above the city - perhaps from the top of Cascade Monument. You’ll also visit the Cafesjian Museum of Modern Art and the Mother Armenia monument presiding over the city. Anyone interested in the fascinating early history of this region - the ‘crossroads of civilisation’ - will enjoy our visit to Matenadaran, the depository of one of the oldest and richest manuscript collections in the world (about 17,000 manuscripts and approximately 3,000,000 other archived documents). No visit to Yerevan is complete without a visit to Tsitsernakaberd, the Genocide Memorial, a sombre reminder of a very sad part of Armenia’s history (barely recognised by the outside world). Then we’ll enjoy a lunch and have take part in a master-class to make tolma (one of the traditional dishes of Armenia, made of ground beef and spices wrapped in vine leaves). Following lunch we’ll head to the important pilgrimage site of Etchmiadzin, the religious centre for all Armenians in the world.
A day is rounded off with a visit to the famous Ararat Brandy factory, which offers exclusive degustation of Armenian brandy (said to be Churchill's favorite brandy). It is strong, smooth and absolutely delicious! We’ll also have time for hotel inspections to see the range of accommodation options available in Yerevan.
Overnight: Ani Grand Hotel, Yerevan Included meals: Breakfast, lunch and dinner

Day 6 Sunday 15 March. Depart Yerevan for return flight home

If not taking any of our extensions, you will be transferred to Yerevan airport for your flight back to the UK.


  • Transportation and accommodation as stated in each itinerary
  • Transfers from the airport to hotel and back to the airport
  • Professional English-speaking guide throughout the programme
  • All breakfasts, lunches and dinners
  • Master classes of preparing lavash, tolma and gata
  • Entrance tickets to sights listed in itinerary

Not included:

  • International flight costs
  • Visa fees
  • Alcoholic beverages
  • Insurance
  • Tips and portage
  • Services not mentioned as included

Flight recommendation:

The flight cost to Armenia is based on the Ukraine Airlines flights as follows (price estimated at £315 on 23 Dec 2019): Tue 10 March 2020 London Gatwick/Kiev 1220/1740 Tue 10 March 2020 Kiev/Yerevan 2010/0055* Sun 15 March 2020 Yerevan/Kiev 0640/0750 Sun 15 March 2020 Kiev/London Gatwick 0950/1125 Other flight options are available if taking the Georgia Extension.

Georgia Extension (no supplement)


Where is Accessible (ADA) parking available?

Accessible (ADA) parking is available in the Existing North Garage and the New South Garage.

Will there still be pedestrian access to BART from the corner of N. California and Ygnacio Valley Rd. (diagonal from Target) or will it be necessary to walk around the lots to reach the station?

Yes, there will still be pedestrian access down the central aisle on the East parking lot during construction. Access will also be available on the sidewalks on Ygnacio Valley Road and North California.

Where can I drop off and pickup BART passengers?

The new permanent Patron Drop Off on the North side of the existing parking garage is now open. Please follow signage onsite to be directed to passenger drop off areas. Passenger Loading is not allowed within the garages.

Where can I get more information about garage construction and access?

For more information, please visit or call the project hotline at 1‐ 925‐262‐2030.

Is construction parking allowed in the Existing North Garage or New South Garage?

No, construction parking is not allowed within the garages. If you see construction parking occurring, please notify

Where can I park my bike?

Bike parking area is located near the Station Fare Gates.

How do I pay for parking in the Existing North Garage?

Click here for payment instructions.

Those opting for our extension to Georgia will continue from Dilijan after visiting Haghpat and Sanahin monasteries as outlined above. 

Nagorno Karabakh Extension (£250)

Day 5. Sat 14 March. Night in Dilijan

Those opting for our extension to Nagorno Karabakh will spend a further night in Dilijan after visiting Haghpat and Sanahin monasteries as outlined in the main itinerary further above. Overnight: Hotel BW Paradise in Dilijan Included meals: Breakfast, lunch, dinner

Day 7. Mon 16 Mar. Explore Shushi, Hunot Canyon and Khdnzoresk; then drive to Goris

After breakfast we’ll explore this quiet capital on foot, taking in some of its historic buildings and places of interest such as the Freedom Fighters Boulevard and the famous monument Tatik-Papik (also called ‘We are our mountains’). We’ll make time to visit Stepanakert’s famous market and recommend you try fresh jingyalov hats here - a dish which Karabakh is famous for, made with 17 wild mountain herbs. We’ll have a demonstration of the preparation process while in the market. Then we’ll make the short drive to the nearby town of Shushi which has long been a cultural centre in Karabakh. We’ll explore Shushi and hear the stories of its turbulent but fascinating past. During our visit to Ghazanchetsots Cathedral, make sure you head down into the crypt below to hear its incredible acoustics! We’ll also visit Shushi Fortress, built in the 18th century, the upper mosque of Govhara Aga and other fine buildings around the city. Close by, we’ll take in spectacular views of the Hunot Canyon and, time and weather permitting, take a short walk through a forest of great beauty to reach the most stunning part of the canyon where the unique sight of Umbrella Falls can be found. After lunch in Shushi (no, not sushi!) we’ll continue through mountains covered in mile after mile of virgin forest to cross back into Armenia towards the small town of Goris. We’ll pause to visit Khndzoresk – a cave village of major historical importance reachable via a stunning suspension-bridge stretched across a canyon. The ancient dwellings here are all man-made caves and, until the 1950s, its autonomous community managed to sustain a population of 15,000 people. Overnight: Goris. Included meals: Breakfast, lunch and dinner

Day 8. Tue 17 Mar. Drive via Tatev Monastery & Karahunj to Yerevan

After breakfast we’ll head to the amazing Tatev Monastery. The world’s longest aerial tramway (featured in the Guinness Book of Records), will take us to this wonderful monastic complex. Tatev monastery was built in the 9th century and is a much loved place by all Armenians and those who visit. Our next stop is an ancient observatory, the Armenian Stonehenge, Karahunj (also known as Zorats Karer). It is 3500 years older than the Stonehenge in England and 3000 years older than the Egyptian pyramids! A large number of the stones have a circular hole and have been of great interest to Russian and Armenian historians and astronomers who have suggested that the standing stones could have been used for astronomical observation. Many of these stones coincided with observations of sunrise or sunset at the solstices and equinoxes and some of them with the lunar extremes. In the afternoon, we’ll drive north to Yerevan having a lunch stop en route, perhaps at a local winery. Overnight: Ani Grand Hotel, Yerevan Included meals: Breakfast, lunch and dinner

Day 9. Wed 18 March. Depart Yerevan for return flight home

You will be transferred to the airport for your return flight to the UK.

Day 6. Sun 15 March. Drive via Noratus, Dadivank and Gandzasar to Stepanakert

We’ll head south towards Nagorno Karabakh, known to most Armenians as the Republic of Artsakh. This remote and politically controversial province is considered by many to be the hidden treasure of Armenia and we highly recommend offering this unique country to your clients. En route we’ll take in several fascinating sights, the first being Dadivank Monastery (9th-13th century), the largest monastic complex in Karabakh and a true masterpiece of Armenian medieval architecture. According to the legend, the monastery was founded at the end of the 1st century AD and named after one of apostle Jude’s disciples, St. Dadi. We’ll take lunch nearby and then continue to the monastery of Gandzasar. The foundations of Gandzasar date back to the 13th century and now it is the seat of the Archbishop of Artsakh. The monastery holds relics believed to belong to St. John the Baptist and his father St. Zechariah. In the late afternoon, we continue our drive to Stepanakert, capital of this tiny country - the population of the capital is just 55,000! Overnight: Stepanakert. Included meals: Breakfast, lunch and dinner

Day 5. Sat 14 Mar. Night in Dilijan

Those opting for our Walking & Trekking Extension will spend a further night in the mountain village of Dilijan after visiting Haghpat and Sanahin monasteries as outlined in the main itinerary further above. Please note that due to the time of year and limited time available, this extension purely provides a taste of the walking and trekking available in Armenia.

Day 7. Mon 16 Mar. Smbataberd, Tsakhats Qar and Yerevan

After breakfast we’ll walk to Smbataberd fortress dating back to the 5th century. Smbataberd holds a naturally advantageous position at the end of a ridge and surrounded by steep cliffs on three of its sides. Its large ramparts and towers are well preserved although inside there is little intact other than the foundations. After stopping to see the fortress, we’ll continue our walk to the medieval monastery of Tsakhats Kar. Within the complex here, lies Surb Hovhannes church and Surb Karapet church from the 10th century. Numerous khachkars can be seen around the monastery as well. After lunch, we’ll drive to Yerevan where you’ll have some free time and a chance to explore more of this vibrant city. Overnight: Ani Grand Hotel, Yerevan Included meals: Breakfast, lunch and dinner

Day 6. Sun 15 Mar. Mt. Artanish, Noratus, Selim Pass & Yeghegis

First we’ll head to the mountain village of Artanish to start our walk to Mt. Artanish (2,461m). Starting from the village, we will climb around 400 meters to ascend the peak. During the walk, which will take about two hours, we can take in the beauty of the mountain landscapes around Lake Sevan and your guide will explain some of the routes available for walking and trekking groups. After our walk, we’ll drive to the peninsula of Lake Sevan and have lunch by the lake. Continuing to Noratus cemetery, we will find the highest concentration of khachkars (iconic and unique cross-stones) in Armenia. Then we’ll head to the Selim Pass, following what was once the Great Silk Road, stopping to visit Orbelian's Caravanserai. Built in 1332 at a height of 2410 meters above sea level it was used to accommodate weary travellers, merchants, traders and their animals as they crossed the mountains and is the best preserved caravanserai in the country. After our visit, we’ll drive to Yeghegis for the night. Overnight: Yeghegis Included meals: Breakfast, lunch and dinner

Day 8. Tue 17 Mar. Depart Yerevan for return flight home

You will be transferred to the airport for your return flight to the UK

Walking & Trekking Extension (£150)