December 5, 2018

The Adventure Connection team have been very busy planning, coordinating, running and following up on Familiarisation Trips. Over the last few months successful Fam Trips have taken place in Sri Lanka, the Azores Islands and Rwanda, and there are several more due to operate in 2019 in destinations as diverse as Lebanon, Nicaragua, Uganda, Madagascar, Peru, Ecuador, Nepal, Ethiopia...

But we keep hearing from tour operators that other Fam Trips they’ve travelled on have been poorly planned and communicated, badly organised and often with irrelevant trip elements included.

So please take note all Tourist Boards, DMCs and Representation companies! A bad Fam Trip can really damage your destination.

We are proud of the 100% feedback rating (five out of five on every trip we’ve organised) so we are shar...

July 21, 2017

Whilst working for an adventure tour operator and later a retail travel company, I recall many discussions about how to make ourselves stand out from the crowd. In both organisations, we knew we had something special: expertise and knowledge in one case and buying power and great service in the other. But these messages always got lost in the rush to get product in front of customers – and seemed somehow less important, as senior management required a measurable result from marketing activity. I know there are many companies out there with similar issues – but the lack of effective communication around a company’s true USP’s will hinder success and make many organisations look very similar to most of their competitors.

Content marketing (content strategy) is the way to address this: it will allow...

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