Digital marketing is no different from any other type. But you need to understand the landscape, the technology and the customer's place in the digital world to do it well
We specialise in digital marketing, but know that a mix of channels and methods is needed to reach your customers who are real people living in a real world. Our experience across both digital and traditional or offline methodologies will be brought to bear on your campaigns.
A clear marketing strategy will provide you with a road map, outlining audiences, messages, channels, budgets and methodologies to get you where you want to be. We can provide you with the marketing levers that will enable you to tweak your marketing activities into the future
Our digital marketing services include:
Content strategy I Direct Marketing I Email marketing I CRM I Search Marketing - SEO & PPC I Website Analysis and Development I Online Audits I Online Advertising I User Journey and Customer Experience I Branding I Social media I eCommerce I Content production
These days, content as a strategy – rather than a nice-to-have marketing add-on – is key to attracting, engaging and selling to your key markets. We can help you create your strategy, with research, a content calendar and content creation through to amplification and measurement across all levels of the marketing funnel.
Direct Marketing / Email marketing / CRM
For retention and acquisition, communicating directly to your database should still be key. But building your database is of paramount importance, especially with tough data-protection legislation that could severely limit who you are able to market to.
We will ensure we (and you) know your customers, understand what makes them tick, figure out when and how to communicate with them through digital and traditional methods - and reap the rewards.
Search Marketing – SEO & PPC
Love it or loathe it, if your customers can’t find you, you may be dead in the water. But, rather than compete on all fronts, we will ensure you pick your search battles, attract the audience most likely to buy and save budgets and resource into the bargain.
Website development and analysis
Your website needs constant attention to ensure it delivers the best user experience possible. We can help you discover where your site performs well, and where improvement is needed. Simple changes can increase enquiry or sales numbers dramatically – it’s worth keeping on top of it.
How well does your company do online? Where do you appear -and importantly, where do you not? We can help find those answers and work with you to create a plan to ensure your brand is optimised wherever it appears online.