Africa Insights: Zambia and Madagascar Done Differently

Join us for a destination insights webinar exploring two very different but equally exciting topics.

In the first half, uncover the best ways to connect Zambia, Zimbabwe and Botswana and how they can be combined into seamless, experience-rich itineraries that showcase some of the region's best wildlife, adventure and culture.

Then, in the second half, we'll explore Madagascar beyond the classics. Dive into what travellers are looking for, emerging opportunities across the island and how to create journeys that go beyond the destination's well-known highlights.

Hear directly from our trusted DMC partners, Tusks & Trails and Tamàna​ Company, as they share practical product knowledge, itinerary ideas and local expertise to help you sell these remarkable destinations with confidence.

Webinar agenda

Part 1 - Southern Africa beyond the safari: Zambia, Zimbabwe & Botswana

Topics covered:

• The advantages and practical know-how behind combining Zambia, Zimbabwe and Botswana into seamless multi-country itineraries

• Why the region is outperforming East Africa for repeat bookers and high-spend clients

• Wildlife highlights, including Big Five safaris, canoe safaris, river expeditions and seasonal migrations

• UNESCO World Heritage Sites and cultural heritage experiences - the texture that turns a good trip into an unforgettable one

• Practical advice on accessibility, visas, border crossings and logistics

• Responsible tourism initiatives and conservation partnership
  

Part 2 - Madagascar beyond the classic routes: off-the-beaten-track experiences & sustainable tourism

Topics covered:

• What makes Madagascar great for experienced travellers seeking authenticity and exclusivity

• Key travel trends driving demand for remote and meaningful experiences

• What makes Madagascar a hidden gem for marine wildlife experiences, including sought-after whale shark encounters

• Madagascar's unparalleled biodiversity, endemic wildlife and protected areas

• The country's potential for adventure, conservation and community-based tourism

• An overview of the popular Andasibe and RN7 routes

• Lesser-known regions and experiences beyond the classic circuits

• How sustainable tourism can support local communities and conservation efforts

• Product ideas for travellers looking for something truly different

Live Q&A

A chance to ask your questions directly to local destination specialists and discuss itinerary planning, product development and current market opportunities.

Panelists

Laurence Schaffner – Tamàna Company, Madagascar

Laurence is the founder and owner of Tamàna Company, a leading Madagascar DMC operating since 2007. Having lived in Madagascar for more than two decades, she is passionate about responsible tourism and creating authentic Malagasy experiences.

Cath Bradshaw – Tusks & Trails, Zambia, Zimbabwe & Botswana

Based in Livingstone, Tusks & Trails is a specialist DMC creating bespoke travel experiences across Zambia, Zimbabwe and Botswana. Co-founders Cath and Dan bring extensive experience from the international travel industry and combine strong destination expertise with a deep understanding of tour operator requirements.

Robyn Kouyialis – Africa Specialist, The Adventure Connection

Robyn works closely with specialist DMC partners across Africa and has extensive experience helping tour operators discover new destinations, develop itineraries and build successful supplier relationships. She will moderate the discussion and guide participants through the key commercial opportunities across the featured destinations.

Whether you are already selling Africa or looking to expand your portfolio, this webinar will provide practical destination knowledge, fresh itinerary ideas and direct access to trusted local experts helping travellers discover a different side of Southern Africa and Madagascar.

A recording of the webinar will be sent to all who sign up for the event, so feel free to register even if you are not sure you will be able to attend.