When I used to think of the Caribbean, the phrase that usually came to mind was always ‘fly and flop’. Beach. Sun lounger. Cocktail. Repeat. But I quickly found out during my recent Fam Trip that Dominica is not that Caribbean. If your clients are looking for adventure, immersion and something that feels wonderfully untamed, then this island should be at the top of your offering!

With more and more UK travellers open to lesser-known destinations, and long-haul costs climbing, now’s the time for tour operators to lean into the rise of destination dupes — smart, sustainable alternatives to Europe's most crowded spots.

Learn about our Sustainable Fam Trip Initiative - as far as we’re aware, the first of its kind in the industry!