Social media services
We are experts in social media marketing. Working with and constantly promoting more than 50 companies from across the world, we understand what it takes for you to stand out and connect with the right audience.
Our team of travel industry professionals, content creators and media specialists collaborate to craft and execute content strategies that shine a spotlight on your business. With a strong B2B focus, we offer tailored solutions for inbound operators looking to showcase their expertise to the global travel trade.
Our social media services
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Social media strategy development
We'll analyse your audience, define specific goals and plan the most relevant content, ensuring you reach the right audience with the right message on the right platforms
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Content creation & management
We handle content scheduling, write compelling posts and design eye-catching visuals that keep your audience engaged while highlighting your services and destination at their best
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Analytics & performance reporting
We monitor key metrics including engagement, reach, follower growth and clicks, giving you clear insights into what’s working and actionable recommendations to help you refine your strategy and reach your goals
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Influencer & partner management
We identify and coordinate with travel influencers who spread the word about your tours and services, leveraging the audience of trusted voices and adding credibility to your company image
Our previous work
Ashanti African Tours Social Media Campaign
Ashanti African Tours is a well-established DMC known for delivering responsible, immersive adventures across West Africa, with a strong reputation for ethical travel and sustainable development.
In 2024, the Ashanti team approached us to improve their online presence and marketing activity - something they recognised as important but kept slipping down their to-do list. Our proposed strategy, including a clear marketing plan, monthly content calendar, regular social media posts, a monthly blog, and bi-monthly newsletters, was quickly approved.
Objectives
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Develop a clear, strategic marketing plan tailored to their brand identity and target audience
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Create a structured content calendar to deliver engaging, on-brand content across social media, blogs and newsletters - authentically reflecting the organisation’s values and voice
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Strengthen and enhance the client’s overall online presence
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Increase brand visibility and grow social media reach and engagement
Strategy
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Define and finalise Ashanti’s five core brand messages
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Develop a clear project timeline detailing all key tasks, deadlines, and assigned responsibilities
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Produce a diverse range of social media content tailored to both B2B and B2C audiences
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Distribute a consumer-facing newsletter every two months
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Research, write, and publish one blog post per month, with the goal of increasing website traffic, improving SEO, and engaging prospective travellers
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Monitor and analyse key performance metrics across social media, blog performance, and newsletter engagement
Execution
We worked collaboratively with the client throughout the project, ensuring all content aligned with their brand values and received full approval before publication.
By maintaining a consistent content schedule we kept the audience engaged across platforms.
As a result, we've seen steady organic growth in social media metrics, a rise in newsletter subscribers with consistently strong open rates and increased blog engagement driving more traffic to the website.
Don’t just take our word for it!
We knew we needed to strengthen our social media presence and overall marketing strategy, but it kept slipping down the to-do list as other priorities took over. Having worked with The Adventure Connection for years, we turned to them for support and we’re so glad we did.
From creating a marketing timeline to producing engaging, on-brand content for our social media, blogs and newsletters, they’ve helped us share our story in a way that truly reflects who we are and what we stand for.
We’ve already seen great results, with our channels growing every month and our brand visibility improving across the board.
Mark Williams from Ashanti African Tours