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Indonesia & Malaysia

Happy Trails 

"Happy Trails are a forward thinking, sustainable DMC who pride themselves in their in-depth local knowledge and enthusiasm towards the destinations.


Their trips allow travellers to experience everything the countries have to offer, while geting lost in South East Asia's rich culture and history." 


Mark Wright, The Adventure Connection 

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Indonesia & Malaysia

Happy Trails Asia operate tours throughout Indonesia and Malaysia from their headquarters in Bali and regional offices in Sumatra, Java, Flores, Kuala Lumpur and Borneo. They can also arrange tours in Singapore and Brunei.

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Authentic experiences

Happy Trails offer sustainable soft adventure tours for FITs and groups. Itineraries focus on authentic experiences that immerse clients in the culture and nature of the region, whilst benefiting local communities, such as a private blessing ceremony in Bali, a homestay with a local family or a sailing journey around the archipelago aboard a traditional phinisi yacht.


Since 2003

Happy Trails was founded in 2003 by a Dutch Tour Leader and his Indonesian wife. In 2008 the company expanded into Malaysia and Borneo and now offer unique trips across four countries.

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Professional & sustainable

In 2016 Happy Trails proudly became the first DMC in Indonesia to be Travelife certified in recognition for sustainable practices, which is at the core of what they do. Advanced IT solutions including an online partner platform, ensure transparency and fast response times for B2B partners and an experienced team of local specialists consistently deliver exceptional customer service. 

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Koen Ruisch

Dutch born CEO Koen travelled the world from a young age and joined a management traineeship in Bali over ten years ago. He immediately fell in love with the island and the region which he has been fortunate to call home. He enjoys exploring the lesser-known destinations within Asia.



To find out more

For information, images and itineraries please contact The Adventure Connection or visit

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For product information please email:

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