Wed 28 May
|Free Webinar
Challenges and opportunities for Europe suppliers in 2026
How is demand for adventure travel changing in Europe? How can adventure suppliers respond to the challenges of overtourism? How will 'greenwashing' legislation affect our industry? Join the discussion for some useful tips and insights from leading industry experts.
Time & Location
28 May 2025, 14:00 – 15:00
Free Webinar
About the event
Europe’s adventure travel sector is experiencing a significant shift, driven by evolving traveller expectations, growing environmental concerns and the need for sustainable innovation. As climate change intensifies and global politics - particularly under Donald Trump’s influence - reshape international dynamics, 2025 is shaping up to be another defining year for the global travel community.
Topics to be examined:
How can adventure tour suppliers respond to the challenges of overtourism?
How can local tour suppliers extend their active season?
What impact are new sustainability regulations having on the industry?
Is demand for European travel shifting, and which regions are currently seeing the most interest?