A case study - The Big Safari Company
The Big Safari Company needed marketing help to get ready for launch of a new brand.
We worked with them to devise an effective marketing plan that would deliver their objectives
1. Introduce The Big Safari Company brand to consumers in the UK, USA and beyond
2. Clearly explain the Big Safari Company’s key messages
3. Showcase the product offering
Strategy and approach
1. Strategy, objectives and marketing plan
We reviewed the business objectives and devised a marketing plan to achieve these
2. Priorities to maximise return on investment
We prioritised solutions that would engage most with the target audience and deliver good ROI
3. Management of available budget
‘The plan was delivered within the allocated budget and time frame.
Additional opportunities for partnerships were identified as the project progressed and these were incorporated to boost success
The execution of this project can be broken down into three stages as follows:
1. Website copy
We drafted inspirational and engaging copy for all areas of the new site, weaving in personal experience to resonate with the audience and incorporating essential keywords that maximise SEO effectiveness
The video was very well received and is being used across a wide range of marketing platforms. Click below to play video.
Webinar and Celebrity
The Adventure Connection also introduced professional DMC product suppliers, a Corporate Social Responsibility partner (Go Make a Difference) and a celebrity appearance and talk from BBC presenter Patrick Ayree.
What our client said:
"We approached The Adventure Connection to help us launch our brand to a UK and North American market. They were instrumental in defining and delivering our marketing strategy across a wide range of channels.
They also introduced us to professional suppliers and arranged connections with potential partners that have been very useful. We are delighted with everything they have done for us.
Their friendly team is a pleasure to work with and we would highly recommend the Adventure Connection to anyone seeking experienced and cost-effective marketing expertise."
Sohrab Jahromi, CEO. The Big Safari Company