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Thu, 02 May

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Free Webinar

Adventure in Europe Webinar

What exactly is adventure travel? Does your business fit into the adventure travel category? What tour operators are looking for in Europe - what works? Join the discussion to dispel the myths and hear from adventure travel industry experts!

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Adventure in Europe Webinar
Adventure in Europe Webinar

Time & Location

02 May 2024, 14:00 – 15:00 GMT

Free Webinar

About the event

Adventure travel has bounced back fast over the last few years, appealing to a wide variety of travellers from all over the world who want more than just a traditional holiday when they travel.

Europe is an adventurer's paradise. Packed with architectural wonders, stunning landscapes and cultural riches, it was the most popular region in 2023 and is already well ahead of all other continents for 2024.

Does your business fit into the adventure travel category that tour operators are looking for? 

On Thu 02 May 2024, The Adventure Connection and ETOA are hosting the first in a series of webinars all about adventure travel in Europe. This webinar will focus on dispelling the myths about adventure travel and hearing from key decision-makers from leading tour operators including Much Better Adventures, Intrepid, KE Adventure and Stubborn Mule (see more details below).

The webinar will examine:

  • What exactly is adventure travel
  • Current stats and trends in the industry
  • Explore niche markets and products in adventure travel
  • What tour operators are looking for in Europe - what works?
  • Common myths and misconceptions
  • Sustainability and Low Impact Tourism

Panelists:

  • Alex Narracott - Founder & CEO of Much Better Adventures
  • Ashley Toft - Managing Director, KE Adventure
  • Liddy Pleasants - Founder & Managing Director, Stubborn Mule Travel
  • Moderated by Mark Wright - Owner & MD, The Adventure Connection

Join the discussion to dispel the myths and hear from adventure travel industry experts!

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