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Thu, 04 Jul


Free Webinar

ADVENTURE EUROPE - What’s it all about?

Why include adventure tours in your portfolio? How to best approach the adventure travel market? How ADVENTURE EUROPE will help you gain exposure in this growing industry segment? Join the discussion to dispel the myths and hear from adventure travel industry experts!

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ADVENTURE EUROPE - What’s it all about?
ADVENTURE EUROPE - What’s it all about?

Time & Location

04 Jul 2024, 14:00 – 15:00 GMT

Free Webinar

About the event

Adventure travel has bounced back fast over the last few years, appealing to a wide variety of travellers from all over the world who want more than just a traditional holiday when they travel.

Europe is an adventurer's paradise. Packed with architectural wonders, stunning landscapes and cultural riches, it was the most popular region in 2023 and is already well ahead of all other continents for 2024. ADVENTURE EUROPE is the first tradeshow purely focused on unique off-the-beaten-track experiences in Europe. Join our free webinar to learn why you should join and how to get the best of the event.

Does your business fit into the adventure travel category that tour operators are looking for? 

On Thu 04 Jul 2024, The Adventure Connection and ETOA are hosting the second edition of a series of webinars all about adventure travel in Europe. This webinar will focus on the peculiarities of the adventure travel market, including a lot of insight from some of the leaders in the industry. The presentation will cover both the tour operator and the DMC perspectives.

The webinar will examine:

  • What ‘soft adventure’ really means and what are the most demanded activities
  • Benefits of offering adventure tours
  • What is particular about the adventure travel market and how to best approach it
  • What is the goal of the new ADVENTURE EUROPE marketplace
  • Why you should join ADVENTURE EUROPE and how it will help your business
  • How is ADVENTURE EUROPE organised


  • Alena Dulakova - Founder, Tatra Escapes
  • Carlos Picanço - Director of Sales, Marketing and Impact, Futurismo Azores Adventures
  • Caroline Phillips - Europe Programme Manager, Explore Worldwide
  • Margit Eskonen  Founder, Cahkal Hotel

Join the discussion to dispel the myths and hear from adventure travel industry experts!

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