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Challenges and opportunities for Europe suppliers in 2025
Challenges and opportunities for Europe suppliers in 2025

Wed 28 May

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Free Webinar

Challenges and opportunities for Europe suppliers in 2025

How is demand for adventure travel changing in Europe? How can adventure suppliers respond to the challenges of overtourism? How will 'greenwashing' legislation affect our industry? Join the discussion for some useful tips and insights from leading industry experts.

Time & Location

28 May 2025, 14:00 – 15:00

Free Webinar

About the event

Join us on Wednesday 28th May 2025 for a dynamic webinar hosted by The Adventure Connection and ETOA, exploring the latest emerging trends in Europe’s adventure travel industry. This interactive online session will bring together tourism experts and key decision-makers to unpack the sector’s current challenges and explore the opportunities emerging in this evolving industry.


Europe’s adventure travel sector is experiencing a significant shift, driven by evolving traveller expectations, growing environmental concerns and the need for sustainable innovation. As climate change intensifies and global politics - particularly under Donald Trump’s influence - reshape international dynamics, 2025 is shaping up to be another defining year for the global travel community.


Topics to be examined:

  • How can adventure tour suppliers respond to the challenges of overtourism?

  • How can local tour suppliers extend their active season?

  • What impact are new sustainability regulations having on the industry?


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