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Presented by

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For years, B2B adventure trade shows have existed for Africa, Asia and Latin America but now, The Adventure Connection has joined forces with the well-established European trade association ETOA to bring this concept to Europe with the launch of ADVENTURE EUROPE.

ADVENTURE EUROPE will take place online on Wed 25 September 2024 and is the first marketplace event of its kind to showcase unique, off-the-beaten-track experiences in Europe. It will connect European and international Tour Operators, Agents and Media with European tourism suppliers offering adventures, activities and local experiences as well as those offering relevant accommodation, transportation and other services. This will target buyers for groups (both large and small) and FITs. Any tour operators or agents looking for geographic product diversification or new European experiences for their clients are welcome.

Who is it for?

ADVENTURE EUROPE, an inaugural B2B marketplace event for adventure tourism in Europe, provides opportunities for companies from the entire spectrum of the adventure travel industry.


This event is open to any European tourism suppliers and organisations looking to market their products to tour operators in the UK and North America and throughout Europe, Australasia, Asia, Latin America…


Any international tour operators and travel agents looking to connect with companies offering adventure and off-the-beaten-track experiences are welcome to attend.


Companies from the travel industry looking to promote their products and services to an international audience. Sponsoring the trade show is a great oportunity for your brand to get a better exosure and recognition. 

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