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The Adventure Connection Launches ADVENTURE EUROPE B2B Marketplace Event - Wed 25 Sep 2024

Updated: Mar 14

For years, B2B adventure trade shows have existed for Africa, Asia and Latin America but now, The Adventure Connection has joined forces with the well-established European trade association ETOA to bring this concept to Europe with the launch of ADVENTURE EUROPE.

ADVENTURE EUROPE will take place online on Wed 25 September 2024 and is the first marketplace event of its kind to showcase unique, off-the-beaten-track experiences in Europe. It will connect European and international Tour Operators, Agents and Media with European tourism suppliers offering adventures, activities and local experiences as well as those offering relevant accommodation, transportation and other services. This will target buyers for groups (both large and small) and FITs. Any tour operators or agents looking for geographic product diversification or new European experiences for their clients are welcome.

‘Adventure is one of the fastest growing sectors of travel at the moment, but it is often misunderstood as being purely high-risk and high-adrenaline activities. Adventure is not only about climbing mountains or skydiving. It can include anything which takes clients out of their comfort zone, either on a physical, geographical or cultural level. Adventure travel encompasses experiential journeys and soft adventure experiences - this unique event will showcase the very best of these in Europe.’ - Mark Wright, Founder of The Adventure Connection.

Who is the event for?


This event is open to any European tourism suppliers and organisations looking to market their products to tour operators in the UK and North America and throughout Europe, Australasia, Asia, Latin America…


Any international tour operators and travel agents looking to connect with companies offering adventure and off-the-beaten-track experiences are welcome to attend. 

What will be included in the workshop?

✅ An agenda of pre-set B2B appointments pairing operators/agents with suppliers and destinations.

✅ Spotlight talks and insight sessions discussing trends and niches in adventure tourism.

✅Sponsorship opportunities to further promote your brand in the industry.

How do I register?

Registration will be open from Wed 28 February 2024. You can find price listings for exhibiting, sponsorship and registration HERE

Genuine Buyers are welcome to register free of charge.

You can find out more about ADVENTURE EUROPE HERE 

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